I write, shoot, and edit video end to end, then follow it through to the results it drives.
Watch the showreelSocial platforms are distribution, not the destination. Here's what the video and content program actually moved.
End-to-end ownership: concept, script, shoot, edit, motion graphics, and distribution strategy. Click any project for the full case study.
A three-year recognition program celebrating athletic trainers — built into one of Perry Weather's most visible annual campaigns.
The launch of weather-condition-triggered sirens and strobes — Perry Weather's biggest outdoor warning system release to date.
A custom card game for the athletic training community — proof that B2B marketing doesn't have to look like B2B marketing.
A cross-organization collaboration connecting Perry Weather's monitoring technology with leading heat-safety research.
Making compliance visible: launch content for Perry Weather's policy reporting feature.
Launch content for expanded strobe configurations across Perry Weather's outdoor warning systems.
A walkthrough launch for configurable, condition-based alerting — safety thresholds tuned to each site.
An explainer built to rank for one of the most-searched compliance questions among outdoor and industrial employers.
A foundational explainer built to capture search traffic around the core metric behind heat-safety decisions.
A Texas-focused explainer built to capture search traffic from coaches and athletic directors navigating UIL compliance.
A summer camp's story of keeping campers and staff safe across sprawling outdoor facilities.
How a national touring organization keeps players and spectators safe across outdoor courses nationwide.
A youth soccer association's story of protecting players, families, and staff across South Texas fields.
A partnership spotlight built for the athletic administrators who set the safety standard nationwide.
A partnership spotlight with the governing body shaping high school athletics nationwide.
A partnership spotlight with the governing body behind junior college athletics nationwide.
Reach and engagement data behind the pipeline numbers above.
Full production ownership, plus the analytics layer that connects it to revenue.